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Make good choices around you
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Description

Plum is a mobile app designed to provide recommendations from friends and people they trust about restaurants, bars, etc. to its users. 

Plum connects people who have similar interests. The app learns the style and taste of the user and accordingly makes recommendations. Users can follow friends they trust, and receive trusted reviews from people they know.

My Role

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Concept 

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Research 

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User persona

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User Flow

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Wireframe

& prototyping 

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UX\UI

Design 

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The Challenge

In my former career as a flight attendant and as an avid traveler, I'm always looking for new places to visit, whether they're in my hometown or elsewhere.

Whenever I plan a trip, I ask my trusted friends for recommendations on restaurants and places.

While there are some solutions for travelers seeking for recommendations, I couldn’t find the one that perfectly suited my personal needs.

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Solution 

Plum is a restaurant discovery app based on unique data sets; It uses Google Timeline API to learn about past habits and preferences, and it learns the sentiment of users toward different recommendations within the app.

By understanding its users, Plum is also building a community groups based on people's interests and previous connections.

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Understanding User’s Needs

In order to fully define the user's needs and desires, I decided to conduct interviews with potential users.

In these interviews I have tried to understand what were the main pain points people have while searching

for restaurant recommendations, and what they find to be the most credible source of restaurant reviews.

Based on the insights from my research I came up with personas that best represent the users I'm designing the app for.

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Kate Louis
27 Fashion designer based in Toronto  

Katie regularly travels abroad with friends, and she usually asks friends who have traveled to the place she is going to for recommendations. Additionally, Kate maintains a wishlist of places she discovered via friends, blogs, or social media influencers.

Adam Levi
31 Social Media Manager based in Tel Aviv  

Adam is Social Media Manager working as a freelancer with small businesses. Adam works from home and sometimes from coffee shops. Adam is single and rents an apartment in Tel Aviv with his dog, Bun.

Sustainability is very important to him, and he keeps an eco-friendly lifestyle.

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Jobs to be done

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Time to decision

Help users get what they need in the least amount of time.
 

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 Delightful moments 

Creating delightful moments that will encourage users to leave reviews, help each other and celebrate the value they get from Plum.

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 Community 

Create a community sense of feeling for our users. 

Competitors analysis  

When it comes to travel apps there are definitely quite a few competitors. I decided to research the ins and outs of most of them to better understand what are the things that create unneccessary noise for the user, and what are the required elements needed to create an app that gets our users to the right place with the least time spent on the app.

Navigation

Recommendations

Sharing

Rating

Tagging

Comments

Notifications 

Saving

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Use Case

I decided to focus on what I believe would be a common scenario of how the app will be used. The flowchart below shows the user journey from first app usage to rating the first place visited by using the app.

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Wireframes 

UI Style guide 

Colors & typography

Aa

Open Sans

Regular       Medium      semibold      Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
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Deep purple 
#3D3E70
Orange
#FB7651
Ice gray 
#8D8D8D
Cool gray 
#C4C4C4
Rain gray 
#5E5E5E

Icons & Components 

Components 
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Icons
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App Screens 

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01

Sign up screen

The signing up process is easy and requires only a few details such as the user name, location and bio. These steps can also be skipped, and the information can be changed anytime by editing the personal profile.

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02

Homepage 

The homepage offers a simple navigation between discovering places through the map or by searching. The map page is intuitive and clean, and by clicking a pin, it displays relevant information such as: Opening hours, social media links, highlighted recommendations, and ratings by your connections.

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On a scale of red to green, the pins indicate how much you're likely to love the place.

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03

The rating screen appears automatically after the user visits the location. Through a fun, gamified, MEMOJI experience, the user answers questions that assist the system gather important information about the place and improve its personalization mechanism.

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Rating

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The Say Thanks screen enables communication between users who used each others' recommendation, encouraging a sense of community for Plum's users.

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04

Profile screen

The profile page shows information about the user, editing option, followers and following lists, a feed or a map with his reviews and a list of his saved places and recommendations.

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Thanks for scrolling ! 

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