New Experience Page
New Experience Page
Selina is mostly known for its accommodation product and services, but after a few months of introducing the option to book experiences through third party, it was decided to build it natively alongside the accommodation offering.
My Role
Research
Wireframing
UX\UI
The challenge
Adding a new type of vertical with different constraints to a product that up until now was only about discovering and booking accommodation services, while maintaining a similar look and feel, visual language and user experience.
Goals
-
Convert new/existing users to purchase experiences, with or without relation to their accommodation booking.
-
Not cannibalize any of the accommodation bookings.
How
1.
Defining the most important pieces of information users need to know when they book an experience. Which was done through competitive research and interviews.
2.
Promote the experiences products throughout the booking flow and the product itself
User itinerary- My Selina
Booking success screen
Home page- new experience section
Selina web- all experience screen
Selina mobile web- all experience screen
Food & Beverage menus
Part of Selina's growth strategy is to focus on a more holistic offering for their guests' experience, by building and offering food and beverage services.
Selina owns several brands of restaurants and cafes in all its locations.
My Role
Research
Wireframing
UX\UI
Goals
This feature offers users information on what restaurants are available at the locations as well as their hours of operation prior to and during their stay.
A future version of the feature will also allow customers to order room service and reserve tables in restaurants.
