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Facebook
Marketplace 

Redesign UI UX Case Study 

Redesign UX UI study case 

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About the project

As an avid user of the Facebook Marketplace, I identified a few interesting opportunities to solve some of the biggest problems I faced when buying/selling on it.
 

1 - Everytime I arrange a meeting with a buyer/seller, I experience anxiety and second thoughts about it.

2 - I find the discoverbility experience very outdated.

 

I decided to focus mostly on redesigning the top of the funnel experience, focusing on the homepage and item page, since after that part of the flow - you're on your own.
 

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Item card, the way it is today.

Item Card

I redesigned the item card to help buyers better understand who are the sellers they might end up meeting with, before they click on the card.

#trust

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Seeing more pictures of the items without clicking them, as well as saving to wishlists saves time for the buyers.

#discoverability

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Item cards can now include multiple items.

#discoverability

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Intent-based Browsing 

People buy on the Marketplace for very specific intents, this section will help them browse by these. 

#discoverability

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Vs.

Original Homepage

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My Suggestion

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Item Page

In order to increase trust even after clicking, I created on the item card indicators that will continue to generate trust in the user.

#trust

Vs.

Original Item Page

My Suggestion

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Thanks for scrolling ! 

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